sábado, 12 de marzo de 2011

Marshall McLuhan was right

I was amazed by this man when I met him trough books.
How could he know the pat that the technological word was going to draw?  He gave us the essence of Internet without having the object of study, the Internet itself.
He explain us that cold media –those that need the interaction with people to work- would make a revolution in the way that people used to communicate.
Tons of hundreds of years ago, people used to communicate with people, I mean, people JUST communicate with others face to face and old Medias, as newspapers for example, just were like a font of information for people. But McLuhan wanted to change the way of communication and information was taken. McLuhan wanted to make population realized that “the medium was the message” because the medium (mass medias) were part of us. Now the television has a new paper, to be a length of our body, a tool that makes us possible been adapted to the world we live and a tool that is possible to be used just if there is one condition: feedback.
Is not amazing? We knew it, he knew what going to happened. He studied the changes in his moment, with the television, but now we can put into practice his theory with the computer, with internet, even with smartphones as blackberry. They really are a tool to be used if you want to live the essence of the reality, our reality as journalist, “the information reality”. Now we can be connected 24 hours with people that it is not near us. We can be connected with that “global village” that McLuhan told us.
So information in the new era of digital media cannot be considered as a way just to be informed. We are not passive audience anymore, because now media need us to exist. We are part of that information, and we should act like that if we want to be not just persons but opinion leaders. If we are opinion leaders we could be good journalist.
Now, talking about the essence of Internet, it is important to say that information is recycling all the time and that there too much information what make people as journalist not to be very confident with the font of internet. There are too many data and we have to brake the noise that that powerful source give us.
There are social networks, there tons of websites that make a global village more and more smaller year by year and we have to know that because of the digital divide, people that doesn’t have Internet doesn’t exist nowadays. They don’t have the tools to see all around the world and we, the “developed” countries should take care of that gash and try that those developing countries can be part of the global community.
McLuhan introduce as the new digital era as an amazing and beautiful world where everybody can have the tools to live but he wasn’t capable to see the inconvenients of his new reality, but there are, so Let’s try to solve them.
Hi all, and welcome to my first posts. I want my journalism mates to share their opinions and debate about the “quick sands” were our world, the world of mass media and communication is walking, so… let’s go!

2 comentarios:

  1. We are traumatized by TCM... xD. No, talking seriously, until now, reading your post, I didn't realize that McLuhan was rigth; in fact, I even did not think about it.

    Maybe, the only part I disagree with him is that in which he said digital era was "la vie en rose", which everybody can have access to. Saddenly, this is completely false. If he were right in everything he said, for sure I will make him a temple!

    Really nice, your post, I really liked it!

  2. I agree with Irene, digital era is not "la vie en rose" because of the digital divide. Anyway,McLuhan did a great job predicting how future communication will be like: a mosaic one. Something says me that his famous quote: the medium is the message, will never leave us... ;)